Design systems specialist enabling teams to ship consistent high-impact products at scale.
I’m a design systems specialist shaping scalable digital experiences through well-engineered systems. With roots in web design and development since 2013, I connect design, technology, and product to build coherent visual systems, efficient operations, and intuitive user experiences that evolve with the needs of modern product ecosystems.
I bridge creative vision and technical execution—defining principles, processes, and tooling that enable consistent, accessible, and flexible products. From hands-on design to strategic leadership, I align multidisciplinary teams, mentor peers, and scale design operations to deliver measurable, human-centred impact—bringing greater clarity, precision, and momentum without compromising performance.
NielsenIQ
Led design systems and design operations strategy across a large-scale ecosystem. Drove convergence of NIQ and GfK products, aligning teams through shared principles, components, and workflows. Scaled impact across regions and divisions, influencing features used by 20K+ clients globally.
GfK (acquired by NielsenIQ)
Hired as a specialist to restart and transform a dormant system into a trusted source of truth. Aligned design, engineering, and product teams (20+ teams) around scalable foundations, governance, and adoption at enterprise level.
Arachnys (acquired by AML Rightsource)
Joined a cross-functional team to establishing the product foundations—leading the design of its core experiences such as navigation and primary features—of a new White Label solution leveraging existing APIs to combat financial crime and improve KYC solutions.
Crowdhouse
After the promotion, my role expanded to include broader cross-business responsibilities and took the ownership of the design system program in the company while supporting and leading multiple initiatives and product feature launches for our B2C and B2B products.
Hired as a 0—>1 Product Designer to create the product experience of nascent application for the company. Helped laying down the foundations and core experiences of the product. Seeded the creation of the design system.
Punch Group
Punch Group is a creative agency which helps other companies to grow their business. Worked as generalist helping clients in various industries and product domains. Clients include: SoChat, Vantage, KonMari Media, and University of Michigan.
Fiverun (acquired by Vista Equity Partners)
Joined the startup as 0→1 Product Designer, creating the product experience for its native iOS application for both iPhone and iPad which was used by enterprises and retailers to enhance their in-store customer experience—think Square® Point of Sale solution.
BuxumLunic
Gained hands-on experience in website design and development. Built foundational skills across UI, layout, and implementation while working closely with developers and clients. Clients include: University of Geneva, Swiss Wine, Tamedia, and Pictet Bank.
Centre de Formation Professionnelle Arts, Genève
My work is centred on design systems, including tokens, theming, multi-brand systems, component architecture, and system governance. I view design systems not as a collection of artefacts, but as a people-driven capability that enables consistency, scale, and shared decision-making across organisations—while continuously evolving to support more adaptive and intelligent product ecosystems.
Beyond hands-on design execution, I partner closely with product and engineering by leveraging tools such as Figma (Figma, FigJam, Make), Miro, Jira, or Asana to streamline workflows and reduce operational overhead. By introducing more responsive and automated ways of working, I help teams minimise friction, maintain momentum ahead of development, and reinvest time in higher-value creative and strategic work.
I design and evolve design systems that bring clarity, consistency, and speed to product development—turning fragmented UI work into a shared foundation teams can rely on.
I explore how agentic workflows can assist design systems by automating documentation, accelerating component creation, and making system knowledge easier to access.
A successful system isn’t just designed—it’s adopted. I help teams structure the processes, governance, and roadmaps that allow design systems to grow with the organisation.
My product design background ensures systems support real user experiences. I focus on elegant solutions that improve usability without adding unnecessary complexity.
I leverage modern design and collaboration tools to streamline workflows between design, product, and engineering teams.